Heinz X Cath Kidston Collaboration

This collaboration involved adapting the original Heinz labels to incorporate four of the novelty Cath Kidston prints, as well as designing the Cath Kidston lock up that features on the front of the cans and box. They were available to purchase in supermarkets and selected Cath Kidston stores across the UK in April 2018. The cans were also used as larger than life props in the windows of the Cath Kidston Piccadilly flagship store. They were accompanied by banners, vinyls and advertising in the windows and throughout the store.